About the chaos

If you’ve ever had 37 tabs open in your brain, you’re in the right place.

Sorta Chaos is for the people who are doing fine.


Mostly.

The ones who remember the permission slip while answering a work message, realize they’re out of dog food while unloading the dishwasher, and somehow spend 20 minutes deciding which of the 14 things they need to do should happen first.

Meanwhile, someone is asking what’s for dinner.

Sorta Chaos founder Ashley driving with reminders tucked into the car visor.

Hi, i'm ashley.

And yes, this entire thing is basically my brain turned into a brand.

I’m a mom, wife, corporate professional, creative person, chronic overthinker, and owner of a brain that rarely believes one thought at a time is sufficient.

For years, I’ve lived in that weird space between highly capable and where the hell did I put my phone?

I can manage complicated projects, solve problems, keep track of a ridiculous number of moving pieces, and be the person other people rely on.

I can also become completely paralyzed trying to decide whether I should start the laundry, answer an email, order groceries, make the appointment, clean the kitchen, or Google the completely unrelated thing I remembered twelve seconds ago.

CAPABLE PEOPLE GET OVERWHELMED TOO.

I got tired of every solution requiring me to become a different person.

Another planner.
Another color-coded system.
Another morning routine.
Another app I’m apparently supposed to remember to check.

I didn’t need another system to manage.

I needed things to feel less complicated.

That’s where Sorta Chaos started.

Sort the chaos

For when your brain has too many tabs open and you need help figuring out what actually needs your attention, what can wait, and what to do first.

SORT MY CHAOS

wear the chaos

For when the best response to being slightly overwhelmed is something useful, comfortable, and unfortunately accurate.

SHOP THE CHAOS

THIS ISN’T A BRAND ABOUT HAVING YOUR SHIT TOGETHER.

It’s about making life a little easier when you don’t.

Everything here starts with the same question:

Could this make someone’s day a little simpler, lighter, easier, or at least funnier?

If yes, it belongs here.

If your brain also has too many tabs open, welcome.

You’re among your people.

Chaos, sorted. Sorta.

SORT MY CHAOS